The color(s) burgundy, black and white is/are claimed as a feature of the mark.
The mark consists of the phrase "BODI ` NAIVE" written in burgundy, stylized letters, with the N capitalized. The letter B is substituted by an image of a human, stick figure silhouette, with a crescent moon shaped head, arms risen upwards, and the left leg curved to form the bubble of the letter B. Below this phrase is the phrase "SIMPLICITY FOR THE SKIN YOU'RE IN" in all capital, black letters, smaller than ill of the other letters of the mark. Below this phrase, slightly shifted to the right is the phrase "REGEN `29 AGAIN" in white letters, with the R and A capitalized.
BODY NAIVE SIMPLICITY FOR THE SKIN YOU ARE IN REGEN `29 AGAIN